| In the contemporary world, human civilization | | | | purpose of creating a web site is to ensure |
| has come to depend immensely upon | | | | the availability of information on a |
| technological tools and computers are | | | | particular subject and there are certain |
| indispensable to human existence. The coming | | | | patterns which are followed by the various |
| of the internet has not only revolutionized | | | | commercial websites. The most important |
| the modes of communication, but today any | | | | factor here is definitely the content that |
| information is available at one's finger tips | | | | constitutes the web site and here it is |
| just a click away. It is important to note | | | | necessary to remember that one must provide |
| here that the internet is made up of various | | | | adequate and valid information rather than |
| web sites which provide a plethora of | | | | filling up the web pages with unnecessary |
| information to the consumers. While the | | | | data. A very important aspect is that the web |
| consumers are satisfied many organizations | | | | site should be appealing in terms of its |
| are able to reach out to a wider arena thus | | | | visual appearance and the style of designing |
| increasing their marketing and sales. | | | | should be alluring and professional but not |
| Therefore, web sites on the internet are | | | | over-exaggerated. The web site should be |
| vital in aiding a firm to increase its profit | | | | user-friendly that is to say that navigation |
| and therefore it is evident that designing a | | | | should be simple. One of the most important |
| web site is a complex affair and needs to be | | | | aims of a web site is to ensure that it has |
| done with extreme care while conforming to | | | | enhanced visibility i.e. it is visible in the |
| the various guidelines set down by the World | | | | search results conducted by the various |
| Wide Web. In the web sites, all content is | | | | search engines. Under such circumstances, if |
| made available composed in the form of markup | | | | the site is better visible, it will also |
| language which is appropriate for | | | | ensure more visitors. |
| understanding by the web browser and the GUI | | | | |
| or the Graphic User Interface is responsible | | | | A web site is comprised of various web pages |
| for the display images. A web site usually | | | | which are HTML format files having their own |
| provides necessary information on a | | | | URL. The web site comprises of various |
| particular topic and it is made available in | | | | hyperlinks which join together these web |
| the form of written content and graphics | | | | pages and all websites need to be affiliated |
| arranged in a series of web pages. The main | | | | with search engines. |